This is Dreamworks' 2nd attempt at an animated movie based on a Biblical story (note the word "based"...plenty of artistic liberty is taken). Though it can't hold a candle to "Prince of Egypt", it is a fair attempt and a pleasant movie to watch.
The animation doesn't seem to be top notch (or at least as well as Dreamworks demonstrated in PoE), but it was easy to get used to. The songs were not particularly memorable (ie: I couldn't tell you more than a line of lyrics used), but I can't really complain because the music was very nice and the singing was good. Not enough to blow me away, but a pleasant background to the story.
Perhaps what I liked best were the characters themselves. After experiencing Andrew Lloyd Webber's take on the Joseph story, I was eager to see how someone would take it seriously. I found that the movie made Joseph to be a rounded character. I mean, he had character flaws! Good for him! The brother's sudden change (well, I guess there were 20 years...) wasn't bothersome, and I thought Potiphar was particularly well done. Asenath was a nice addition as well.
Overall, a nice way to get kids to enjoy the story. A good execution of the story, which did make me care about the characters. Okay animation and music. 7.5 out of 10.